Curriculum
Seven progressive layers — follow them in order to build a complete SEO knowledge system.
Foundations
How search engines crawl, index, and rank. What search intent and E-E-A-T mean. This layer builds your SEO worldview.
- Crawl → Index → Rank
- Search Intent
- E-E-A-T
- Core Ranking Factors
Site Build & Technical SEO
Domains and hosting, URL and architecture, robots/sitemap/canonical, structured data, Core Web Vitals — a developer’s home turf.
- Domain & Hosting
- Site Architecture
- Technical SEO
- Choosing a Stack
Keyword Research
Seed, long-tail, and semantic keywords; volume, difficulty, and commercial value; grouping by intent and mapping to pages.
- Keyword Types
- Volume · KD · CTR
- Mapping to Pages
- Research Tools
Content
Topic clusters build authority, on-page SEO refines each page, information gain decides your ceiling — and in the AI era, GEO matters too.
- Topic Clusters
- On-Page SEO
- Quality & Information Gain
- Refresh & GEO/AI
Link Building
DoFollow/NoFollow, anchor text and relevance, DR/DA metrics; guest posts, broken-link building, digital PR — and how to avoid penalties.
- Link Basics
- DR / DA
- Link-Building Tactics
- Avoiding Penalties
Analytics & Monitoring
Search Console and GA4, rank tracking, key metrics (CTR/conversion), Google Core Update monitoring and competitor gap analysis.
- GSC & GA4
- Rank Tracking
- Key Metrics
- Algorithm & Competitors
Advanced Tracks
Local SEO, international/multilingual, e-commerce product pages, and a developer’s superpower — programmatic SEO.
- Local SEO
- International SEO
- E-commerce SEO
- Programmatic SEO